Mac & Jo’s Custom Soft Baits was created to pass along a passion for the sport of fishing, hoping to help you catch more fish while spending less money.

Named after grandchildren: Mac, Saydi Jo, Emmi Jo, and Lexi Jo, Mac & Jo’s Custom Soft Baits offers high-quality, soft plastic fishing baits at affordable prices. All baits are hand-crafted in the USA and are made from super tough, durable soft plastic material. They are product-tested; they last, and THEY CATCH FISH!

We offer a variety or proven profiles and unique colors that you might not find somewhere else. You’ll find everything you need to fill your panfish tackle box on our Shop Page.